VIVID Homes [branding, in-store, print]
Do you know the average young Chinese couple lives with the husband’s parents for seven years before buying their own home? Seven years. I learned this and much more when Fitch Singapore asked me to help them create the brand voice for B&Q’s latest entry into China’s home improvement market, VIVID Homes. With that came a crash course in how the Chinese buy and renovate real estate. Fascinating stuff.
As part of the project, I helped establish VIVID’s brand voice and created their tagline (‘Love where you live’) and brand book, then helped carry that voice into a unique retail experience, which Fitch imagined and executed beautifully.
Brand book and in-store materials COMING SOON. See the website here: http://www.vividhomes.com.cn/