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Kerry Lynch

Copywriting. Creative direction. Odd jobs.

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Holiday Inn Express (Bangkok)

January 13, 2014 by Kerry Lynch

Holiday Inn Express [OOH] Some fun out-of-home ads for the launch of the Bangkok Holiday Inn Express, the very first HIE in Asia.

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Adobe

January 12, 2014 by Kerry Lynch

Adobe Creative Logic campaign [print] This print campaign (sadly not produced) played to Adobe customers as creative thinkers. The ads were a series of puzzles readers were invited to interact with by using creative logic. Adobe Creative Suite 2 [print] One of a series of print ads for Creative Suite 2.

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HP

January 10, 2014 by Kerry Lynch

HP “The Computer Is Personal Again” campaign [print/OOH] I was lucky enough to work on this great campaign for HP while at Goodby. These are just a few pieces I did for the long-lived campaign. HP brand poster & ad [print] A poster and print ad I did playing up HP’s role not just in current technology but in what the future holds. This particular ad talks about the Memory Spot, a wee speck of a chip that can hold […]

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Near misses

December 1, 2013 by Kerry Lynch

Let us observe a moment of silence for the ideas that were not to be. Nippon “Life in Full Colour” campaign [integrated] Dang, I loved this work. Nippon asked McCann Singapore to help them create a social action campaign to celebrate their 50th year in business. We came up with the idea of “Life in Full Colour,” a fully integrated campaign based on the notion that color brings joy to our lives — and what better way to share that […]

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Some clients:
SimpliSafe • Volkswagen • New Balance • Acuvue • Royal Caribbean • U.S. Cellular • Hyatt • Adobe • HP • Saturn • Cadillac • Keds • Spanx • Tide • Crest • Naturalizer • Coke • Hearts On Fire • Merrill Lynch • Best Western • Holiday Inn Express • TIAA-CREF • Nippon Paint • MasterCard • OCBC • Steward Health Care • more

Some agencies:
Arnold • Goodby, Silverstein & Partners • McCann Worldgroup • Modernista! • Sapient • Digitas • Toth & Co. • ISM • Boathouse • Fitch • Landor • Mechanica • Almighty

Some pats on the back:
One Show • Mobius • Cannes • London International Design Awards • WebAwards • Communication Arts • International Automotive Advertising Awards • Hatch

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