Near misses

Let us observe a moment of silence for the ideas that were not to be.

Nippon “Life in Full Colour” campaign [integrated]

Dang, I loved this work. Nippon asked McCann Singapore to help them create a social action campaign to celebrate their 50th year in business. We came up with the idea of “Life in Full Colour,” a fully integrated campaign based on the notion that color brings joy to our lives — and what better way to share that than by bringing color back into the lives of the visually impaired. Preventable blindness is rampant in parts of Southeast Asia, and mobile-unit cataract surgery costs as little as $25. As the crux of the campaign, Nippon would partner with Asia: Vision 2020 to sponsor sight restoration surgery for people, then document their amazing stories as they discovered the world of color.
We loved it. The client loved it. And then the budget sadly bid adieu.

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Saturn “Hello” campaign [integrated]

Saturn wanted a compelling way to brand their at-home test drive experience. We created an integrated campaign called “Hello” that included print ads, in-dealership materials, a welcome kit and fun souvenirs. We even designed the Saturn guy’s outfit and bag, which had a seatbelt shoulder strap.
Saturn loved the work but abandoned the idea of a home test drive.
And then look what happened.

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Crest Vivid White campaign [integrated]

An integrated campaign I created with Digitas China to promote new Crest Vivid White toothpaste. With the idea that your smile is your unique brand, we invited people to share their smile with the world in some innovative and creative ways.

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