by Kerry Lynch
Some fun but hard-working TV spots for the national cell carrier — the fifth largest telecommunications network in the country, in case you were curious Becky Roped Wool Wrappers Delight Future Barry Good Cop Bad Cop
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by Kerry Lynch
There is no excerpt because this is a protected post.
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by Kerry Lynch
Force of Good campaign [integrated] With New Beetle sales starting to plateau, VW wanted to inject some new life into the Bug. So I helped craft a fun integrated campaign with the Beetle as a “Force of Good.” As part of that, I created a documentary film about some Beetle-driving yo-yo artists, a fun-packed Force of Good website and print ads that starred real Beetle drivers as forces of good. A FOG tour also traveled cross-country, committing acts of goodness […]
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by Kerry Lynch
Carnival’s Take in the Vista Weekend [integrated] While freelancing at Arnold, I got to play lead writer for one of the biggest events Carnival has ever held – the Take in the Vista Weekend at Lincoln Center. To introduce Carnival’s latest and greatest ship, the Vista, we created an experience that would bring the ship to life in a venue with one of the best views of NYC – Jazz at Lincoln Center. As the lead writer, I did everything […]
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by Kerry Lynch
Cadillac brochure redesign [print] Cadillac’s collateral was outdated and out of step with their exciting new brand identity. Within a tight three-month timeframe, I rewrote and reorganized their entire brochure line. The new books were more streamlined and much more in keeping with their bold new brand persona.
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by Kerry Lynch
Architectural Collection campaign [integrated] A few years back, Hearts On Fire debuted a unique line of couture diamond jewelry based on modern architecture. With the central theme of luxury travel, we created an integrated campaign for the line that included a video, a fashion show, retail tools, a website and a luxe hardcover catalog. Love100 campaign [print] Without much recognition in the diamond market, Hearts On Fire needed to differentiate themselves from recognized brands like Tiffany’s and DeBeers. These ads […]
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by Kerry Lynch
Acuvue Moist “Ukulele” [TV] A spot that morphed from a ho-hum testimonial request to a younger, edgier :30 TV spot, and then aired across SE Asia. A teeny budget, a one-day shoot and a very happy client. Acuvue Moist “Get Closer” [TV] Yes, it’s in Chinese. Acuvue asked for a TV spot for 1-Day Moist lenses that would speak to the youth market in Taiwan and China. I wrote the script based on the idea that the lenses let you […]
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by Kerry Lynch
VIVID Homes [branding, in-store, print] Do you know the average young Chinese couple lives with the husband’s parents for seven years before buying their own home? Seven years. I learned this and much more when Fitch Singapore asked me to help them create the brand voice for B&Q’s latest entry into China’s home improvement market, VIVID Homes. With that came a crash course in how the Chinese buy and renovate real estate. Fascinating stuff. As part of the project, I […]
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by Kerry Lynch
Holiday Inn Express [OOH] Some fun out-of-home ads for the launch of the Bangkok Holiday Inn Express, the very first HIE in Asia.
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