Kerry Lynch

Robbert Meet Robbert. Robbert is an expert in knowing exactly what home security system will intimidate burglars the most because, well, he is one. He’s also a genial, hard-working, perpetually balaclava-wearing dad who knows better than anyone what it takes to protect his home and family. So he’s SimpliSafe’s biggest fan. And he’s happy to point out why SimpliSafe is the best security system out there with an expert’s eye—albeit an unexpected one. This multi-tiered campaign was designed to elevate […]

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Some fun but hard-working TV spots for the national cell carrier — the fifth largest telecommunications network in the country, in case you were curious Becky  Roped Wool Wrappers Delight Future Barry Good Cop Bad Cop

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One brand-new cruise ship — the largest  in the world. Seven straight days at sea. Six ports of call. And two real families to film. All edited down to 30 seconds of nonstop oceangoing adventure  

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Force of Good campaign [integrated] With New Beetle sales starting to plateau, VW wanted to inject some new life into the Bug. So I helped craft a fun integrated campaign with the Beetle as a “Force of Good.” As part of that, I created a documentary film about some Beetle-driving yo-yo artists, a fun-packed Force of Good website and print ads that starred real Beetle drivers as forces of good. A FOG tour also traveled cross-country, committing acts of goodness […]

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Carnival’s Take in the Vista Weekend [integrated] While freelancing at Arnold, I got to play lead writer for one of the biggest events Carnival has ever held – the Take in the Vista Weekend at Lincoln Center. To introduce Carnival’s latest and greatest ship, the Vista, we created an experience that would bring the ship to life in a venue with one of the best views of NYC – Jazz at Lincoln Center. As the lead writer, I did everything […]

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Cadillac brochure redesign [print] Cadillac’s collateral was outdated and out of step with their exciting new brand identity. Within a tight three-month timeframe, I rewrote and reorganized their entire brochure line. The new books were more streamlined and much more in keeping with their bold new brand persona.

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Architectural Collection campaign [integrated] A few years back, Hearts On Fire debuted a unique line of couture diamond jewelry based on modern architecture. With the central theme of luxury travel, we created an integrated campaign for the line that included a video, a fashion show, retail tools, a website and a luxe hardcover catalog. Love100 campaign [print] Without much recognition in the diamond market, Hearts On Fire needed to differentiate themselves from recognized brands like Tiffany’s and DeBeers. These ads […]

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Acuvue Moist “Ukulele” [TV] A spot that morphed from a ho-hum testimonial request to a younger, edgier :30 TV spot, and then aired across SE Asia. A teeny budget, a one-day shoot and a very happy client. Acuvue Moist “Get Closer” [TV] Yes, it’s in Chinese. Acuvue asked for a TV spot for 1-Day Moist lenses that would speak to the youth market in Taiwan and China. I wrote the script based on the idea that the lenses let you […]

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VIVID Homes [branding, in-store, print] Do you know the average young Chinese couple lives with the husband’s parents for seven years before buying their own home? Seven years. I learned this and much more when Fitch Singapore asked me to help them create the brand voice for B&Q’s latest entry into China’s home improvement market, VIVID Homes. With that came a crash course in how the Chinese buy and renovate real estate. Fascinating stuff. As part of the project, I […]

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