Carnival’s Take in the Vista Weekend [integrated]

While freelancing at Arnold, I got to play lead writer for one of the biggest events Carnival has ever held – the Take in the Vista Weekend at Lincoln Center.

To introduce Carnival’s latest and greatest ship, the Vista, we created an experience that would bring the ship to life in a venue with one of the best views of NYC – Jazz at Lincoln Center. As the lead writer, I did everything from naming the event and writing massive multi-story banners to crafting radio and print ads that got the word out and designing the t-shirts the staff wore.

Thousands of people showed up to take in the Vista that weekend, and Carnival’s new cruise liner made some serious waves.

[Art director: Jeanie Havens]

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