Email: kezzalynch [at] gmail.com
Associate creative director SimpliSafe, Boston [2018-present]
Creating an all-new brand presence and increasing consumer awareness for an award-winning home security company. Crafting a unique brand voice and maintaining a consistent and compelling visual style across all messaging, including TV, social media, digital, print, podcasts/radio and more. Managing and mentoring junior teams. Just recently created a new brand-forward campaign—currently starting to air and performing very well.
Associate creative director MullenLowe, Boston [2016-2018]
Crafted and oversaw campaigns and messaging across an array of media: TV, digital, social media, print, CRM initiatives, radio and more. Translated high-level strategies into compelling stories and experiences that elevated a variety of brands and products. Managed junior creatives and interns. Clients: U.S. Cellular, Royal Caribbean, American Greetings, USAA, Hyatt.
Freelance copywriting & creative direction [2009-2016]
Copywriting and creative direction for digital, video/TV, print, experiential, social media, radio, packaging, etc. Clients: New Balance, Mass College of Pharmacy, Carnival, Progressive, CVS, Acuvue, Holiday Inn, Keds, Crest/Oral-B, Naturalizer, Best Western, Hearts On Fire, more. Agencies: Arnold, McCann, Sapient, Digitas, Lehman Millet, ISM, Toth & Co., Almighty, Mechanica, more.
Associate creative director McCann Worldgroup, Singapore [2011-2012]
Crafted and oversaw integrated campaigns and ads for clients in Singapore and the Asia/Pacific region. Managed junior writers and designers. Worked with international teams on pan-Asian campaigns. Clients: Acuvue, Holiday Inn Express, Nippon Paint, MasterCard, Coke.
Senior copywriter Modernista!, Boston [2007-2009]
Wrote and conceptualized campaigns for a variety of clients, including digital, print, broadcast, radio, video and experiential projects. Managed a complete overhaul of Cadillac collateral to fit with new branding. Created a multidimensional experience for Hearts On Fire jewelry, including a video, fashion show, website and book. Clients: Cadillac, Hearts On Fire, TIAA-CREF, (RED).
Senior copywriter Goodby, Silverstein & Partners, San Francisco [2006-2007]
Created integrated campaigns and wrote copy for print, digital, experiential, TV, out of home and multimedia projects. Clients: HP, Saturn, Adobe.
Associate creative director/copywriter Arnold, Boston [2001-2006]
Set creative direction and oversaw copy and user experience for the Volkswagen website, including managing a very successful total redesign of the site. Wrote for VW web, print and multimedia, as well as collateral and experiential/brand promotions projects. Mentored junior writers. Clients: Volkswagen, OceanSpray, Truth.
Content strategist Sapient, Boston [2000-2001]
Developed web content strategies for a variety of clients. Wrote and edited content for web sites. Researched third-party content providers for clients.
Features editor Boston Phoenix Media Group, Boston [1998-2000]
Wrote and edited features for Stuff, a monthly arts/design magazine, and Stuff@night, a weekly entertainment/lifestyle magazine. Conceptualized feature stories, theme issues and special sections.
B.A., Binghamton University, State University of New York
Wine Studies Program, Boston University
One Show • Mobius • Cannes • London International Design Awards • WebAwards • Communication Arts • International Automotive Advertising Awards • Hatch