Email: kezzalynch [at] gmail.com
Associate creative director
[2016 – present]
Crafting and overseeing campaigns and messaging across an array of media: TV, digital, social media, print, CRM initiatives, radio and more. Translating high-level strategies into compelling stories and experiences that elevate a variety of brands and products. Managing and mentoring junior creatives and interns. Clients: U.S. Cellular, Royal Caribbean, American Greetings, USAA, Hyatt.
Freelance copywriting & creative direction
Copywriting and creative direction for print, digital, video/TV, experiential, social media, direct mail, radio, OOH, packaging, etc. Clients: Carnival Cruise Lines, New Balance, Progressive, Acuvue, Merck, TripAdvisor, Keds, Harvard Business School, Mass College of Pharmacy, Crest/Oral-B, SPANX, Naturalizer, Merrill Lynch, Best Western, New England Coffee, Hearts On Fire, Steward Health Care, more. Agencies: Arnold, McCann, Sapient, Digitas, Lehman Millet, ISM, Boathouse, Toth & Co., Almighty, Mechanica, Forge, Landor.
Associate creative director (contract)
McCann Worldgroup, Singapore
Crafting and overseeing integrated campaigns and ads for the Singapore and Asia Pacific market. Clients: Acuvue, Holiday Inn Express, Nippon Paint, Coke, OCBC, MasterCard.
Writing and conceptualizing integrated campaigns for a variety of clients, including print, interactive, broadcast, radio, video and experiential projects. Managed a complete overhaul of Cadillac collateral to ﬁt with new branding, including revamping nine catalogs in three months. Created a well-received multidimensional experience for the new Hearts On Fire Architectural Jewelry Collection, including a video, fashion show, website and book. Clients: Cadillac, Hearts On Fire, TIAA-CREF, (RED)
Goodby, Silverstein & Partners, San Francisco
Created integrated campaigns and wrote copy for print, interactive, experiential, TV, out of home and multimedia projects. Played a key role in redesigning Saturn collateral and presented many well-received ideas for Saturn.com. Clients: HP, Saturn, Adobe
Associate creative director/copywriter
Set creative direction and oversaw user experience for vw.com, including managing a very successful redesign of the site. Wrote for Volkswagen web, print and multimedia, as well as collateral and experiential/brand promotions projects. Mentored junior writers. Music consultant for VW music events and partnerships. Clients: Volkswagen, OceanSpray, Truth
Developed web content strategies for a variety of clients. Wrote and edited content for web sites. Researched third-party content providers for clients.
Boston Phoenix Media Group, Boston
Wrote and edited features for Stuff, a monthly arts/design magazine, and Stuff@night, a weekly entertainment/lifestyle magazine. Oversaw crew of writers and photographers. Conceptualized feature stories, theme issues and special sections. Contributing writer for the Boston Phoenix.
B.A., Binghamton University, State University of New York
Wine Studies Program, Boston University
One Show • Mobius • Cannes • London International Design Awards • WebAwards • Communication Arts • International Automotive Advertising Awards • Hatch
Freelance arts/style writer • Travel buff • Former TV correspondent, newspaper reporter, music editor, youth hostel manager, waffle-cone maker