Meet Robbert. Robbert is an expert in knowing exactly what home security system will intimidate burglars the most because, well, he is one. He’s also a genial, hard-working, perpetually balaclava-wearing dad who knows better than anyone what it takes to protect his home and family. So he’s SimpliSafe’s biggest fan. And he’s happy to point out why SimpliSafe is the best security system out there with an expert’s eye—albeit an unexpected one.

This multi-tiered campaign was designed to elevate brand awareness but also do a lot of heavy DR lifting with Robbert as our memorable spokesperson. (broadcast, social media, digital, print, OOH, retail)

Meet Robbert :30

Whole Home :30 


Towel :15


Vacation :30


Coming Home :120


Robbert print ads

More print (click to enlarge)

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