Meet Robbert. Robbert is an expert in knowing exactly what home security system will intimidate burglars the most because, well, he is one. And he’s happy to point out why SimpliSafe is the best security system out there with an expert’s eye—albeit an unexpected one. This multi-tiered campaign was designed to elevate brand awareness but also do a lot of heavy DR lifting with Robbert as our memorable spokesperson.

Print that ran regularly in national pubs such as the NYT, Washington Post, Uncrate, Fast Company and more.